Revenue Plus is a solution used by cellular companies across the world, which provides an insight of customer, revenue, campaign performance and products, Revenue Plus helps in creating a profile based segmentation and delivering campaigns to target customers and create a real time campaign for cross-channels, generates reports, churn prediction and more...
I lead interaction design of revenue plus, my responsibility is to build information architecture, define product interaction which is informative, easy to learn and use and build a design strategy which is functionally scalable and adoptable across the variant screen resolution and conduct usability testing to gauge the usability.
As a part of the redesign I conducted usability testing and acquired data to know the pros and pain points of the products and build next design strategy, actively communicated with product managers, engineers on findings to understand well about the issue and product.
I had a brainstorming session with product managers, engineers and key stakeholders understand product requirement and define scope, which helped to convert design ideas to concepts and envision the scope of product with future vision and build a strategy around it.
I created a grid system framework and design principle to envision the product roadmap, which will be used throughout the application, framework built in such a way which is functionally scalable, adaptable - easy to get started, engaging and fit into multiple screen resolution.
I created some rough sketches, detailed wireframes of components and user flows and prototypes to generate the basic interaction of product and user flows.
Detailed wirefames and prototypes are presented to product engineers, managers and stakeholders to share his vision and iterated design as required.
Revenue plus is a product which address solution to many problems of revenue generation, customer insights, creating & managing campaigns, segmentation, reports, churn reduction and many other problems of cellular companies, bringing all features in a single application, making to quickly adopt and usable was challenging task.
Revenue plus also manages the data of millions of subscribers & campaigns, creating a profile based segment and many kinds of campaign creation which Has lots of steps to be followed to create campaigns and customizable application features as per clients needs without any restrictions.
The objective is to create flexible and easy to use solution as it features lots of functionality, we planned to create an application which reduces cognitive memory load On user, I created a wireframes & prototypes with the simplified user flow, which also meets the business needs and presented objectives with product manager, Eng. Heads and team members.
Generated Idea of experience by lot of sketching, to get an idea of the basic layout, functional flows and interaction behavior of the application, Here I approached component and user flow wise design which can be switched at any required part of the application without affecting the other components.
I created a framework based on grid system which is scalable and adoptable in variant screen resolution, with fixed collapsible navigation on the left hand side which will be easily accessible throughout all task performance and dynamic multi column content area which will be used as per the need which is easy to place any sort of user flows and content.
I created a simple information architecture which will allow user to access the content by categories and let user to navigate to the particular content, this process also helped structure the application in an effective and easy way to navigate and add/remove content as per the need base from category.
I created detailed wireframes capturing all points and discuss with a team which also served as a backbone of visual design mockups and helped in understanding interaction behavior of users and finalizing the requirement and take it to the next level of wireframing, which helped in visualizing how the app will take a shape.
I used Axure to create a series of prototypes to understand interaction flows of the application, prototype helped to simulate the functionality of applications, discussed internally with team members and Eng. Heads on application interaction design and also conducted usability testing using prototypes.
Creating a design system following Mahindra Comviva theme with complementary colors supporting different attributes and graphs for visual identification, I created design language which is clean, aesthetic & elegant. Provided a styleguide & collection of UI elements for a development team to guide on UI design.
At the end of our design process, we finally achieved what we have envisioned for Revenue Plus and drag and drop idea was worked out very well, application was easy & interactive to use and predictable while performing tasks, client appreciate the product and served the purpose of use.